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Age Strong With New Drops Of Youth™

Monday 24th February 2020

Drops of Youth Press Release

The Body Shop is calling time on anti-ageing. Let’s be honest – no skincare product can turn back the clock. Ageing is a privilege, and it’s time we celebrate it. The brand is changing the way we think about skincare and age. It’s championing giving skin the care it needs at every stage of your life – fresher, healthy-looking skin has no age.
NEW ADDED PROTECTION FROM ENVIRONMENTAL AGGRESSORS
Healthier skin starts with the right protection. We all know we need to protect our skin from the sun, but did you know your skin is exposed to environmental aggressors every day? Traffic, public transport, central heating and air conditioning is making our skin look dull, tired, dry and unhealthy, with
serious long-term effects.
DID YOU KNOW?
Indoor pollution can be up to five times more concentrated than outdoor pollution! That’s why The Body Shop’s bestselling Drops of Youth™ Youth Concentrate is
now reinforced with increased natural antioxidants, to help protect skin from daily environmental aggressors, helping it retain its moisture and its healthy-looking
glow and freshness. Still enriched with 99% ingredients of natural origin and still the hydrating, gel-like texture you love – now with increased natural antioxidants
and Community Trade moringa seed oil.
DID YOU KNOW?
A World Health Organisation (WHO) air quality model confirmed that 92% of the world’s population lives in places where air quality levels exceed WHO limits.*
YOUNG IS A STATE OF MIND
“There is nothing on God’s planet, not one thing, that will take away 30 years of arguing with your husband and 40 years of environmental abuse.” – Anita Roddick
The Body Shop has always fought to empower women and celebrate every body. Founder Dame Anita Roddick was a passionate believer that lines are a sign of life, and that they tell our story. Ageing is about gaining experience, and being all the better for it. Instead of fighting our age, we can take care of ourselves, age strong and know our skin is the best it can be.
DROPS OF YOUTH™ YOUTH CONCENTRATE
A drop a day of this bestselling serum is all you need to give your skin a boost of freshness. Think fresher, smoother and healthier-looking skin that’s protected
from the effects of environmental aggressors. Now this high-performance formula is enriched with the power of plants and added natural antioxidants
• 99% ingredients of natural origin
• Increased natural antioxidants
• Now enriched with Community Trade moringa oil
HOW TO USE:
Gently massage two to three drops into skin, and allow to sink in before applying your usual moisturiser or serum.
ALSO AVAILABLE IN THE DROP OF YOUTH™ RANGE:
Gentle Foam Wash 150ml
Liquid Peel 145ml
Essence-Lotion 160ml
Youth Concentrate Sheet Mask
Eye Concentrate 10ml
Bouncy Eye Mask 20ml
Bouncy Sleeping Mask 90ml
Youth Cream 50ml